13 Feb Wellness Tourism Industry Expected to Soar by the year 2025
Wellness was mostly a January topic before the pandemic. A goal for the new year. A topic that we frequently neglected in favour of more “important” ones. Suddenly, health gained prominence for more than two years. Sparking a large global discussion about our priorities, way of life, and mental and emotional well-being.
Wellness was given a higher priority and people subsequently started to travel once again. In short, we changed. These changes in consumer demands, goals and tastes are causing a change in the wellness tourism industry. They are also inspiring new ideas to support self-care and balanced healthy lifestyles.
According to the Global Wellness Institute, wellness tourism is set to increase beyond any other wellness sector by 2025. The industry is forecasted to surge by more than 20% to account for $1.1 billion of the economy. The hospitality sector is paying attention.
In a recent Hilton analysis titled ‘The 2023 Traveller: Emerging Trends that are Innovating the Travel Experience’, 50% of respondents said that they expected their travels in 2023 to focus on improving their physical or mental wellness. When choosing a wellness destination, travellers are considering more than just the spa or fitness facility. They are now considering the destination’s design, the available food and beverage options, as well as the environmental and social impact.
Personal wellness is becoming more and more important to the world. This has undoubtedly led to a rise in demand for spas, exercise, and nutrition. With an expanded audience and a changing understanding of well-being, it’s more important than ever to incorporate wellness into the entire lodging experience. This covers everything from opportunities for mindfulness to sleep therapies and technology. Above all, lodging facilities must make wellness travellers feel supported and empowered to live their best, healthiest, and most happy lives.
The following adjustments to visitor expectations are anticipated by experts in 2023 as holistic wellness becomes more of a priority.
Travellers Will Seek Fitness Routines That Are Inspiring
Travellers today want to keep up with their healthy fitness routines while enjoying refreshed sights and improved surroundings. For some, being a part of a travel community is also an important aspect of their fitness routines.
As a result, hotels and hospitality companies are investing in new fitness items and equipment to meet rising guest expectations for in-room workout convenience. Some of the popular ones include grab-and-go yoga mats and smart fitness mirrors. Hilton Hotels & Resorts recently announced a partnership with the connected exercise platform Peloton to include their bikes in fitness centres at almost all of its hotels in the United States.
Travellers Will Seek Unique Cultural Experiences
In 2023, tourists will be looking for genuine and remarkable experiences, according to a new survey by GetYourGuide.com. As a result, many hotels are providing distinctive experiences that are inspired by regional traditions and customs. For instance, at the Hilton Playa del Carmen, visitors have the chance to interact with nature through spiritually minded spa services like the Temazcal Ceremony, an age-old Mesoamerican ritual cleanse that includes a conventional stone steam bath. The exotic custom offers visitors a memorable, transforming encounter that is representative of the area they are visiting.
Travellers Will Seek to Interact With the Environment and its People
Travellers want to maintain the environment while interacting with others to address their spiritual well-being. Based on their principles, wellness tourists are looking for sustainable and socially responsible lodging. Visitors to Conrad Koh Samui in Thailand can discover precisely that at the resort’s Iris Farm. Conrad Koh Samui encourages families to learn eco-friendly farming methods, a vital part of their farm-to-table philosophy.
Hotels Will Quickly Innovate to Adapt to These Changes
In 2023, tourists will be searching for ways to refresh, recuperate, unwind, and refuel their wellness regimens. The importance of wellness to visitors has never been higher. In response to this, hotels are pushing the boundaries to innovate and elevate wellness across their brands to make sure that guests are taken care of throughout their stay experience.
Concluding Remarks
With the assistance of the hotel sector, visitors may expect to have their wellness needs not only satisfied but exceeded. What was once something a need for lone travellers has become an industry-wide focus which will continue to gather pace in the upcoming year. Contact us today to find out how you can capitalise on these wellness tourism trends.
